About Natural United
We started with a blog. Now we’re a movement.
Our Story
From a simple hiking blog to a national community of adventurers
Natural Ohio Begins
Started as a simple hiking blog to share stunning trails with fellow explorers. Many places we showcased weren’t even on the internet — hidden waterfalls, rugged ridge hikes, forgotten state parks.
Expanding Across State Lines
First expanded to Pennsylvania, then Michigan, then the rest of the country. What started as a passion project began growing into something bigger.
A National Movement
Now a national community of over one million hikers, photographers, and wild-hearted adventurers. We’ve grown beyond a blog into a lifestyle brand and community.
Our Mission
Showcase the beauty of nature to create a desire to protect it
We believe nature is for everyone. We want to inspire you to get off the couch, lace up your boots, and experience the raw wonder of the outdoors — not just in national parks or bucket list destinations, but right in your own backyard.
Regeneration
We’re building a culture that doesn’t just visit nature — we care for it.
Planting Trees
Restoring forests one sapling at a time, creating habitats for wildlife and cleaner air for everyone.
Eliminating Invasives
Protecting native ecosystems by removing harmful species that threaten local biodiversity.
Preserving Wildlife
Ensuring endangered species survive and thrive in their natural habitats for future generations.
Our Values
The principles that guide everything we do
Be Adventurous
Go find the mountain. Chase the waterfall. Cross the river.
Protect the Wild
You protect what you love. We help you love it first.
Stay Curious
There’s always one more view, one more trail, one more story.
Be Local
Your state has world-class nature. Explore it like you live there — because you do.
Why We Exist
Your backyard is more incredible than you think
Every state has world-class nature hiding in plain sight. Waterfalls twenty minutes from downtown. Ridge trails that rival national parks. Swimming holes that locals have kept secret for generations.
We exist to help you discover the adventures right outside your door.
What We Do Now
We’ve grown beyond a blog. Today, Natural United is:
A Lifestyle Brand
Hiking gear and nature-inspired clothing that celebrates the outdoor lifestyle.
A Media Platform
Highlighting overlooked trails across the U.S. and sharing stories of adventure.
A Community Builder
Helping locals become tour guides in their own backyards.
A Marketing Service
Helping mom-and-pop hotels and local businesses stay alive in a competitive travel market.
And we’re just getting started.
Ready to Join the Movement?
Discover trails in your state, connect with fellow adventurers, and become part of a community that celebrates and protects the natural world.
